South African Cheese
Product of the year
SA Championships

Promoting Quality Dairy Products Since 1834

Agri-Expo has been involved in the South African Dairy Industry since 1834 when the first South African Dairy Championships was held with one goal in mind: TO PROMOTE EXCELLENCE IN DAIRY PRODUCTS. To date, this is still the objective and the annual SA Dairy Championships is a fine example of this. Around 900 dairy products are judged by about 60 experts who evaluate the appearance, texture and flavour of products in ten categories.

Agri-Expo created the Qualité emblem in 2001 and today it is South Africa’s only mark of excellence in the dairy industry. The winner in each of the 100+ classes of receives the SA Champion Award, whereas only a few outstanding products are awarded the Qualité Award. After the first round of judging, a panel of five independent specialists allocates the SA Dairy Product of the Year.

Agri-Expo has furthermore been involved with developing new markets for upcoming cheesemakers, educational promotions of dairy products and the Burgundy Cheese Making Fellowship. Agri-Expo also is the owner and organiser of the South African Cheese Festival, the biggest outdoor culinary event in Africa.